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Top qualities of a great church website

Article by Adam Johannes
CEO, ChurchInsight

Years ago, it was extremely rare to find a church with their own website. But as technology and communication has evolved, more and more churches are discovering the importance of setting up an informative website for the church. This is not about being hip nor about chasing the latest trends rather, it’s about embracing more diversified ministry platforms to help the church and its members grow.

Like any other websites, your church website says a lot about the company or organisation it represents. Simply put, your church website reflects about your church community and the ministry you are in. Whether you like it or not, if you have a website that’s cluttered, poorly organised and have incomplete or irrelevant contents, it draws out an impression that your church is also disorganised, dull and distant. Hence, you are actually uninviting people who could have grown in faith along with your church. If your website sucks, most people will never go back to your site again. This impression sets out a barrier to your ability to attract new members.

The key to a good church website is about being welcoming and warm. It should create a sense of belonging and being hospitable to new and even already existing church members.

Here are the top qualities of a great church website:

1. Must have an organised homepage and other related pages.

You do not have to incorporate a lot of graphics or use multiple striking colours. Keep your site pleasing to the eyes of the site visitors by being organised and strategically designed. Publish short and informative contents. Keep them simple and aim at being able to deliver the message creatively but straightforward.

2. Must be easy to navigate.

The church basic information, location, worship schedules and contact details must be easy to find. The users must be able to navigate and easily click on links that provide the information they need.

3. Must have reliable and updated content.

If your actual phone number has changed and the information is not updated on your site, imagine how frustrating it can be to dial a wrong number. Make sure that you publish current information on your sites. Regular and reliable contents drive more visitors.

4. Must provide true and genuine content.

Do not put extra contents just to impress. Do not create expectations or make promises you cannot deliver. If you placed a warm and smiling pastor or ushers’ pictures in your site, do make sure these people are also friendly and approachable in person so that your visitors will feel you are really what’s on your website.

5. Must stay in touch with technology and communication trends.

The rise of social media has totally changed the way most organisations deal with their websites, People will find it easier to get acquainted if your site is also integrated with social media platforms. Your site must also be mobile-friendly as more and more people are now using portable mobile gadgets to access the internet.

 
Craig Betts, 25/09/2017